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Legacy Giving: Getting Started

Legacy giving is an investment It is useful right off the start to realize that a legacy gift is an investment, not a donation and investments are driven by trust and confidence.  So, understand you need to take the time to gain a person’s trust and confidence in your...

The Seven Myths of Church Fundraising: Myth #7

There are many different theories about who donors are and how they can be categorized. This research has stemmed mostly from work around soliciting major donors and maximizing their gifts. More recently, the industry has been interested in the Millennials and how...

The Seven Myths of Church Fundraising: Myth #6

Depending on who you ask, this can be a contentious argument. Even within our greater society, there are many different opinions about the Internet; social media much more so. Cyber-bullying, increased depression, and loneliness have all been attributed to the...
Annual Fund Strategy in the Church

Annual Fund Strategy in the Church

Strategic and planned annual fund programs in the church get results.  Just like they do in the non-profit industry. The challenge is knowing what will work in your church or organization.  So, in this article, we are going to look at some of the strategies that work...

Church Annual Fund Campaigns

Church Annual Fund Campaigns

Church Annual Campaigns Annual fund campaigns in the church are pretty much non-existent.  Many of the churches I have worked with did not have one…or they had a haphazard appeal at the end of the year, to address budget shortfalls.  Usually done in late November or...

Social Media Strategy – Why You Need One

Social Media Strategy – Why You Need One

Churches have a unique advantage and opportunity in my opinion to most organizations when it comes to communications and marketing.   Why?  Because the church has endless content that is uplifting, gives people hope, acceptance, love and comfort.  People are looking...

Social Media Policy – Why You Need One

Social Media Policy – Why You Need One

Social media is just part of our lives now. Our favourite brands, people and just about everything we love is probably on some sort of social channel. So, the church needs to be there too. Having a social media policy for your church or organization is essential in...

How to Use Demographics in Fundraising Part 2

How to Use Demographics in Fundraising Part 2

This is the second part of a two-part series on how to use demographics in fundraising and stewardship.  If you have not read part 1 yet, it would be beneficial if you did before you read this one. There are certainly some discrepancies here regarding the dates of...

How To Use Demographics in Fundraising Part 1

How To Use Demographics in Fundraising Part 1

Why Demographics Matter in Fundraising A lot of people would not give demographics a second thought.  But the reality is, when it comes to fundraising, it matters a lot.  We can segment and target our communications and appeals to increase the response rate of our...

Communications Toolkit

Need some help with your communications?  Check out my Communications Toolkit, part of the Stewardsip Plus program resources. In the kit you will find templates, examples, content creation tips and a basic schedule.

10 Ways to Increase Giving in Your Church

The secret to releasing significant resources is to surround the perspective donor with specific information and an environment that will generate the best response…or, preparing your donor to respond.

Email

michelleharderinc@gmail.com