There are many different theories about who donors are and how they can be categorized. This research has stemmed mostly from work around soliciting major donors and trying to maximize their gifts. More recently, the industry is interested in the Millennials and how...

Depending on who you ask, this can be a contentious argument. Even within our greater society, there are many different opinions about the Internet; social media much more so. Cyber-bullying, increased depression, and loneliness have all been attributed to the...

The fourth myth has to do with financial potential and the assumptions we make about it. In fact, in most churches the 20/80 factor is the standard — so universal in the churches we have worked with that we have just come to accept it as a fact. In most congregations,...

This myth deals with giving motivations. Giving motivations have probably been studied more than most topics in fundraising and stewardship. Depending on who you ask, there can be as many as 40 or 50, or as few as a half-dozen, all based on character and/or...

This myth has always been one of my favourites. Firstly, because as a fundraiser I talk about money all the time and it is very natural for me to do so. But even more so because this is where my father’s passion and life’s mission for churches to be financially...