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Legacy Giving: Getting Started

Legacy giving is an investment It is useful right off the start to realize that a legacy gift is an investment, not a donation and investments are driven by trust and confidence.  So, understand you need to take the time to gain a person’s trust and confidence in your...

The Seven Myths of Church Fundraising: Myth #7

There are many different theories about who donors are and how they can be categorized. This research has stemmed mostly from work around soliciting major donors and maximizing their gifts. More recently, the industry has been interested in the Millennials and how...

The Seven Myths of Church Fundraising: Myth #6

Depending on who you ask, this can be a contentious argument. Even within our greater society, there are many different opinions about the Internet; social media much more so. Cyber-bullying, increased depression, and loneliness have all been attributed to the...
Fundraising: Are you just getting by?

Fundraising: Are you just getting by?

I had a conversation a few years back with a close friend about his brother and his working / financial situation.  We were going back and forth about why the brother wouldn’t get a job and instead preferred to ride the coattails of the family business just getting...

Legacy Giving: Marketing and Promotions

Legacy Giving: Marketing and Promotions

There are a number of communication strategies that organizations can employ when marketing a planned giving program. One of the strategies that you might expect to work in promoting your legacy program is direct mail, but it’s not really a good fit.  Instead try a...

Communications Toolkit

Need some help with your communications?  Check out my Communications Toolkit, part of the Stewardsip Plus program resources. In the kit you will find templates, examples, content creation tips and a basic schedule.

10 Ways to Increase Giving in Your Church

The secret to releasing significant resources is to surround the perspective donor with specific information and an environment that will generate the best response…or, preparing your donor to respond.

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